Beautiful Booze is a globally recognized authority in the world of cocktails, spirits, and experiential drinking culture. What began as a passion project has evolved into an influential platform that captures the magic of the cocktail world; blending compelling storytelling, captivating visuals, and a deep love for the craft.
At its heart, Beautiful Booze is dedicated to bringing cocktails to life. From immersive brand collaborations and in-market activations, to intimate at-home mixology moments and premium commercial content, the team shines a spotlight on the people, places, and spirits that define the industry. They travel the globe to curate unique drinking experiences, highlight passionate industry leaders, and showcase the heritage and craftsmanship behind the world’s best spirits.
Led by Natalie Migliarini, a trailblazer and celebrated cocktail expert, Beautiful Booze has become a trusted voice in the spirits industry. Recognized internationally for her dynamic social media presence and featured as a contestant on Netflix’s Drink Masters, Natalie combines her background in digital media with an instinct for hospitality, creativity, and innovation. She has built a platform that educates, inspires, and entertains; shaping how the world connects with cocktail culture, one beautiful drink at a time.
Beautiful Booze Founder, Author, Creator, Cocktailian, Influencer & Social Media Maven, Natalie Migliarini is one of the most influential voices in cocktails today. She’s passionate about cocktails, education and empowerment, and sharing her journey with others through her drinkable moments around the world on her Instagram @BeautifulBooze.
She has a particular aptitude for discovering unique and inventive approaches to conceiving exceptional concoctions and occasions. She began her journey as a home bartender yet has advanced over the years and developed additional specializations, including cocktail styling, journalism, social media consultation, event bartending, and so much more.
Natalie made the decision to leave her comfortable career in 2013 to pursue her passion for cocktails full time. It all started while she was hosting dinners and parties at her home; she was developing creative liquid concoctions for her friends and family, and each evening her guests were inquiring about the recipes. Just like that, Natalie started Beautiful Booze, a website where her friends could easily access her recipes and re-create their favorites from any evening. In the years since, her audience has grown exponentially. Natalie is thankful to everyone for their support and for the opportunities that have come along with the success.
