12 Chairs Veteran and Co-Founder of The CLEAN Program Debut Chic All-Day Mediterranean Restaurant
New York, New York (November 15, 2018) – Shoo Shoo (371 Broome Street; 646-590-6800; www.shooshoonolita.com) opens today in the heart of NoLita. Located on the corner of Broome and Mott streets, Shoo Shoo celebrates the culinary roots of owners Shimon Maman (an Israeli-native, long-time NYC resident, and the former co-owner of 12 Chairs), Albert Bitton (born in Morocco and raised in Israel; co-founder of The CLEAN Program), and Sharon Hassan (formerly of Sabon). Channeling the energy of Tel Aviv’s bohemian cafe culture through a New York lens, the restaurant celebrates the timeless act of bringing people together around a common table. Shoo Shoo launches dinner service this evening, with breakfast, lunch, and brunch to follow in the very near future.
In Hebrew, Shoo Shoo is a term of endearment and connotes an exclusive but inviting event or gathering. Bringing that ethos to life, its namesake restaurant is a communal space for people to enjoy intentionally simple dishes and drinks rooted in Mediterranean cuisine in a chic and sophisticated setting perfectly suited to the surrounding NoLita neighborhood.
Designed in collaboration with acclaimed Israeli designer, Meir Guri, the 54-seat restaurant blends natural wood finishes and light tile with various shades of blue reminiscent of the Mediterranean Sea. Upon entering, guests are greeted by a Carrera marble bar accented with aqua panels and moldings, a brass foot rail and lined with modern, sculptural bar stools. Emulating the intimate French salons of the 18th century, the back dining area is outfitted in deep blue velvet banquettes that are encompassed by an asymmetrical vintage mirrored wall on one side and a deep brown walnut wood wall on the other. An eclectic mix of Art-Deco, Danish, and Nouveau touches can also be found throughout the restaurant.
Shimon’s menu, created in partnership with celebrated Israeli chefs Loren, Daniel (LEV), and Narkis Alfi, pulls from the diverse culinary traditions found throughout the Mediterranean, highlighting classic familial recipes and reimagining them in a cosmopolitan context. Shoo Shoo’s signature dishes include ShookShooka, baked eggs topped with broiled housemade tahini and served with fresh tomatoes and olives sprinkled with za’atar, and challah bread; Idge, a fresh herb frittata with green labne and topped with a fennel and cucumber salad; Falafel Plate, gluten-free falafel served with tahini, torshi picks, chopped salad, and Angel Bakery pita; Arayes, a flavorful, juicy pita sandwich that is stuffed and grilled with beef and lamb and served with tahini, roasted tomatoes, hot peppers, pickled onions and sumac; Branzino Fish Stew, branzino fish balls in tomato sauce and served on top of freekah with tahini; Orange Lentils & Butternut Squash, roasted squash served with lentils cooked in spiced butter and topped with yogurt and cilantro; and Bay Leaf Panna Cotta, infused with bay leaves and served with honey, mixed nuts, and dried mint.
Curated by Dushan Zaric of Employees Only, Shoo Shoo’s cocktail menu was created as a complement to the culinary menu. The menu of inventive, Mediterranean inspired cocktails features drinks such as the Shoo Shoo Cocktail, made with arak, St. Germain, blackberry puree, and lemon; and Distance & Elegance, a mix of overproof bourbon, lemon, chamomile-peppercorn, and St. George Bruto Americano. A variety of wine and beer sourced locally and from the Mediterranean will also be available.
The restaurant will feature an insulated awning to allow for al-fresco dining all year round, along with a walk-up window for those on-the-go, which will open shortly after the restaurant opens to the public.
Shoo Shoo officially opens today, Thursday, November 15. The restaurant will be open from 5:00pm – 10:30pm Sunday through Wednesday, and 5:00pm – 11:30pm Thursday through Saturday. Breakfast, lunch, and brunch services are forthcoming.