SEAGRAM’S 7 AMERICAN BLENDED WHISKEY IS AWARDING 7 LUCKY WINNERS $700 OVER 700 HOURS TO CELEBRATE NATIONAL DIVE BAR DAY!
Historic Whiskey Brand, Seagram’s 7 is Celebrating Dive Bar Regulars Across the Country by Picking Up Their Bar Tab and Giving Back to Main Street Alliance
Every dive bar regular knows there are rules. Unspoken rules like never hog the pool table. Obvious rules like always tip your bartender. And rules every regular knows, but newbies still need to learn–like the jukebox isn’t for playing Top 40 radio. But this #NationalDiveBarDay, Seagram’s 7 American Blended Whiskey and comedian Iliza Shlesinger are celebrating them all.
For approximately the next 700 hours, adults (21+) across the US can visit https://www.seagrams7.com/regularsrules to submit their dive bar do’s and don’ts for a chance to win $700. About every 100 hours (between July 7 and August 5), Seagram’s 7 will select a new winner along with a new prompt for the next round–for a total of 7 chances to win. And for every entry, Seagram’s 7 will donate $7 (up to $10,000) to Main Street Alliance, a nonprofit organization committed to supporting small businesses including dive bars.
“Since our brand’s beginning, dive bars and their regulars have been the unsung heroes of American drinking culture. They’ve served as the home of epic pool tables and classic jukebox songs while also being places where people gather to connect,” said Dina Krannich, Senior Brand Manager, Irish & North American Whiskies. “We created National Dive Bar Day as a moment to recognize and celebrate these establishments as they are a staple to so many local communities. We hope the sweepstakes this year gets fans as excited as we raise a glass to dive bars and their patrons around the country while reminiscing on the experiences and memories that make them so special.”
To help spread the word about the National Dive Bar Day sweepstakes, Seagram’s 7 is once again teaming up with Iliza Shlesinger. Fans can follow along on Instagram to hear some of Iliza’s personal dive bar do’s and don’t’s.
“I’m so excited to be a part of Seagram’s 7 National Dive Bar Day campaign again this year,” said Iliza Shlesinger, Comedian and Seagram’s 7 Brand Partner. “I did some of my first stand-up gigs at dive bars, so this mission is close to my heart. I hope everybody joins in on the fun as we celebrate these places for the next 700 hours.”
Starting today, the Seagram’s 7 “Regulars’ Rules” National Dive Bar Day Sweepstakes is available for entry on https://www.seagrams7.com/regularsrules until August 5, 2022, at 11:59:59 p.m. ET (subject to the Sweepstakes Official Rules available for reference on the Seagram’s 7 website). Until then, fans 21+ can celebrate National Dive Bar Day by entering the sweepstakes before they head on over to their favorite local dive bar.
Seagram’s 7 is a carefully blended American whiskey aged in oak with a rich and casual history. The whiskey shares a storied past with dive bars, as both have been an integral part of American drinking culture.
No matter how you choose to support your local dive bars and celebrate National Dive Bar Day, Seagram’s 7 reminds you to always drink responsibly.
†Awarded as a $700 check. The prize winner is NOT required to spend prize money at a bar, restaurant, or any other venue which sells alcoholic beverages.
NO PURCHASE IS NECESSARY TO ENTER. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL U.S. RESIDENTS, 21 YEARS OF AGE OR OLDER. WINNERS ARE SELECTED AT RANDOM. SUBJECT TO OFFICIAL RULES. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
Iliza Shlesinger is an award-winning comedian, actor, writer, producer, and author, selling out theaters around the globe with a devoted fan base who are known for creating their own Iliza-inspired swag to wear to her shows. She has five Netflix stand-up specials and is currently hard at work preparing her 6th which films later this month. In addition to stand-up, Iliza most recently wrote and starred in the Netflix Rom-Con movie Good On Paper. Additionally, she played opposite Mark Wahlberg in the #1 Netflix film Spenser Confidential and appeared in the critically-acclaimed indie drama Pieces of a Woman with Vanessa Kirby. Iliza’s ongoing podcast, AIA: Ask Iliza Anything, features Iliza giving out her barefaced life advice to fans’ questions, and her second book, All Things Aside and will be released in October 2022.
Seagram’s 7 Crown American Blended Whiskey is an American icon with a rich heritage dating back to the 1930s. A blended American whiskey, Seagram’s 7 has a legacy of bringing people together through its easy-to-drink, smooth liquid. Seagram’s 7 is casual, approachable and has a taste profile that stands the test of time on its own and in its signature drink, the 7 & 7. For more information, visit seagrams7.com and follow us on Instagram @seagrams7. Seagram’s 7 encourages all consumers to please enjoy responsibly.
ABOUT THE MAIN STREET ALLIANCE
Main Street Alliance (MSA) is an organization founded by small business leaders in 2008. MSA organizes small businesses around issues that matter most for businesses, their employees, and the community they serve. MSA aims to build a powerful, self-funded, multi-racial, small business membership organization that can shift our economic narrative, wield political power, and win policy reform for small business owners, employees, and communities.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc, and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
