A Unique Toast to Brand’s Spirited Irreverence and Product ‘Perfektion’
WHITE PLAINS, N.Y., – May 17, 2018 – For the first time in its history, Jägermeister, one of the most successful herbal liqueurs in the world, is proud to introduce a super-premium line extension in the United States: Jägermeister Manifest. Like the original Jägermeister, the new herbal extract is derived from a mixture of herbs, blossoms, roots and fruits. For Jägermeister Manifest, our master distillers added even more botanicals to the traditional blend of 56 natural ingredients and increased the number of macerates from four to five. Skillfully blended in a unique composition, the result is the distinctive taste of Manifest, a true expression of quality and precision.
“Our master distillers have used the utmost diligence and their wealth of experience to refine our strictly guarded Jägermeister recipe and enhance the masterly well-rounded production process.” says Dr. Berndt Finke, Head of Raw Materials and Manufacturing, Mast- Jägermeister SE. The elaborately crafted extraction of now more than 56 botanicals; the two-fold refining process in small and large oak casks for more than 12 months; and a 38% ABV content come together to create a nuanced composition that redefines the herbal liqueur segment. Manifest is a full-bodied, robust blend of flavors. Slightly sweet notes of anise and dried fruit give way to subtle spice and aromatic bitters, finishing in a marriage of vanilla and barrel oak. The highly detailed production process means only a limited amount of Manifest can be made in the first year.
The new clear glass bottle features a hand-applied Jägermeister emblem that underscores the tawny copper color of the super-premium liqueur. Jägermeister Manifest is served ideally neat.
“Super premium spirits are experiencing significant growth in the US,” says Jack Carson, Director of Innovation, Mast- Jägermeister US. “Manifest represents a bold new proclamation of unparalleled quality and provides us with an opportunity to engage new consumers.”
“Always living by its own rules, and encouraging its fans to do the same, Jägermeister once again stands out for daring to be different with the release of Manifest,” says Jeff Popkin, CEO, Mast-Jägermeister US. “Manifest’s blend of mastery and boldness places it squarely in the top tier of premium liqueurs, and elevates the iconic Jägermeister brand to new heights.”
The limited release of Manifest will be available as of today in select on premise accounts throughout the United States at an SRP of $59.99.
Introduced more than 80 years ago, Jägermeister, German for “Master Hunter,” is the #1 selling imported liqueur in the United States. Ranked 9th by Impact International’s definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 135 countries around the world. Jägermeister Liqueur is 35% Alc./Vol. and imported exclusively by Mast-Jägermeister US, Inc., White Plains, NY. Visit www.jagermeister.com and follow @JagermeisterUSA on Facebook, Twitter and Instagram. DRINK RESPONSIBLY